Hacking for a digital marketer

This entry is part 4 of 34 in the series [ Hacker Night School ]

What is Digital Marketing

In this digital world almost everything is steadily replaced by the term of digital. An umbrella terms was created for the term marketing as well. Marketing itself is a technique which is to change the concepts of people and makes them to be wanting to buy the marketed products or services. And of course everywhere a demand and supply is occurred can supposed as a market place even on a rope which conveys purchase orders, cash and the products or services.

Digital Marketing is a technique as well but it occurs by using digital technologies, mainly on the internet also including mobile phones (of course the annoying calls form the service providers), display advertising, sharing the freeware or free to use product or trials (of course; if you don’t have to pay, you are a product) and any other digital methods.

Advancing technology of Digital Marketing techniques are such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing[ and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
Who will be your 1st priority?

Of course you know the technique, you have a product to market but an interesting question is “Who will be the right person to be marketed effectively and what his/her current hard time is?” We should consider it rather than what kind of digital marketing is going to be performed. In this topic the most effective way to answer the interesting question is to collect intelligence from publicly available sources otherwise OSINT (Open-Source Intelligence) before you do a digital marketing.

What is and Why OSINT?

Open-Source Intelligence gathering is intelligence collected from publicly available sources (as opposed to covert or clandestine sources) in brief and completely meaning.

Because it can help you to gather a mess of useful information and it’s the very first step to full scope of real world marketing plan. And it simulates real world connections, and can get comprehensive information of a company, its employees or your competitors and his/her employee and so on. With the knowledge of your competitors’ or your target’s information, you own the market no matter SEO or SEM.

Even though there are many tools out there helping to perform OSINT, here is a link to start Meltego. And become a Hacker Inside Digital Marketer .

Written By,

Starry Sky