Got a new iPhone? You’re being tracked again.

It’s a nasty little feature called ID For Advertisers: IDFA or IFA. You’ll notice it’s not “ID For You,” or even “ID looking out for your interests.” Quite the reverse:

In iOS 6, however, tracking is most definitely back on, and it’s more effective than ever, multiple mobile advertising executives familiar with IFA tell us. (Note that Apple doesn’t mention IFA in its iOS 6 launch page).
http://www.businessinsider.com/ifa-apples-iphone-tracking-in-ios-6-2012-10

So you say you want to disable that feature? Be sure and read the article: You have to choose “On” rather than “Off” to get the correct setting, for instance.

Yeah, don’t be evil. Oh yeah. That was that other company.