CMW: Planning

Creating and Maintaining a Website: Site Planning and Concept

Website Planning

1. Where?
   1. Preferred/existing domain name
   2. Register domain name
   3. Web server
2. When?
   1. Launch date
   2. Scheduling factors
3. Why?
   1. Business problems
   2. Objectives or goals
4. Who?
   1. Primary customer or audience
   2. Describe primary audience (age, gender, education, occupation, income, browser, computer, skill level . . .)
5. What?
   1. Function
      1. Why does audience need you?
      2. Who are your competitors?
      3. What do you offer that is different?
      4. How will users use your site? What are their goals?
   2. Perception
      1. Adjectives you want to have users use to describe site
   3. Content
   4. Technology
      1. Content management system?
      2. Database
      3. Special features such as search, a blog, a wiki, login, ecommerce, security
   5. Other
6. Resources
   1. Budget
   2. Marketing
   3. Maintenance

Ultimate Guide to Website Wireframing http://sixrevisions.com/user-interface/website-wireframing/